Highlights

• Increase of 18K+ LinkedIn Followers.

• 8.6% Average social media engagement rate.

• Working as sole designer for partnership with Google Cloud, BCG and GFMA. 

• Working with external bodies such as the Saudi Arabian FII Institute.

ESG Book is a global leader in sustainability data and technology. Launched in 2018, the company offers a wide range of sustainability-related data, scoring, and technology products, used by many of the world’s leading investors and companies.

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Working in the marketing department, and reporting directly to the CMO, I collaborate with all departments, including product, research, and the leadership team. I am responsible for all business and marketing design outputs and have worked with external bodies such as the FII Institute in Saudi Arabia, Glass Lewis, and Bloomberg. Additionally, I have worked as the sole designer for an international partnership with GFMA, Google Cloud, BCG, and with leading global financial banks such as HSBC.

 

My role includes managing company email marketing outputs, achieving average open rates of 24% and CTRs ranging from 2% to 8% from a 30k user base, and creating social media data visualisations which significantly drive our ESG Book LinkedIn audience, generating between up to 250k impressions and an average engagement rate of 8.6%. 

 

Additionally, I design reports and white papers using magazine layouts for an online magazine experience, produce sales collateral such as one-pagers, product guides, and business cards, and create presentations for investors, sales, and product showcases.