Centripetal are a US based threat intelligence business with a goal for global expansion.
Although Centripetal is a leader in cybersecurity innovation, the brand was struggling to stand out against the industry leaders in a crowded market.
Centripetal worked with FMXA to overhaul their brand and website in preparation for global expansion and build their digital presence through email, content, SEO and paid social.
COMPANY
Centripetal
DATE
2021 - Present
ROLE
Marketing Manager / Designer
A Design & Marketing Hub
My responsibilities included creating and running Centripetal's SEO strategy, with detailed monthly reports. After 6 months, this role quickly expanded into new areas, including designing email templates and campaign assets that adhered to the new brand implemented by the FMXA team. A year later, my responsibilities also included infographic design, web page templates and entire management of paid social campaigns.
Branding
Adhering to Brand Guidelines created by the FMXA team, I added to the Centripetal brand by creating email signatures, email newsletter and nurture track templates, blog and social graphics, as well as updating downloadable resources.
Web Pages
During phase two of Centripetal's site redesign, I was tasked with adding a new section to the site for Customer Stories. The pages were to be responsive and interactive, with statistics, icons and videos included to help breathe life into Centripetal's offering.
32%
Increase in session duration
30
New Ranking Keywords
79%
Increase in Sessions
LinkedIn Campaigns
As of August 2022, I've been creating highly-targeted LinkedIn Ad campaigns to one of Centripetal's target industries: Casinos. The campaign consisted of three carousel ads, one AB test and a landing page of vertical-based content.
With the goal of warming up MQL's, this campaign has been shown to 300 Casino and Lottery vendors in the US, with one MQL qualified as an SQL on the 1st day of launching.
