CyberSN is the leading cybersecurity recruitment firm in the United States.
Looking to revolutionize the industry, CyberSN had created its own anonymous HR-tech platform to connect businesses with the top cyber professionals for hire. FMXA worked with CyberSN to evolve its brand, GTM positioning and website in preparation for a Black Hat Launch.
COMPANY
CyberSN
DATE
2021
ROLE
Marketing Manager / Designer
Employment Marketing
I was responsible for creating CyberSN's yearly marketing strategy with detailed monthly reporting, as well as creating content and graphics for digital marketing purposes.
CyberSN's marketing strategy was split into four phases of activity, with organic marketing and brand building the first focus. As part of my strategy, I was responsible for designing email, social, and campaign assets that adhered to the new brand and GTM strategy implemented by the FMXA team as well as internal assets for CyberSN employees such as social media headers, social media guidelines, and WordPress how-to guides.
Branding
Adhering to Brand Guidelines created by the FMXA team, I added to the CyberSN brand by creating various email templates, blog and social media graphics, campaign landing pages, and how-to guides for employees.
Email Marketing
One aspect of the marketing strategy I created for CyberSN looked at targeting the businesses two core audience segments - Businesses looking to hire, and Employees for hire - through email marketing.
Creating email templates for monthly newsletters as well as nurture tracks for each stage of the user's digital journey,
"Molly was detailed, organized, efficient with our time, calm in the face of challenge, pleasant under pressure, and always made sure there were clear agreements with timelines and expectations clearly outlined. I have no problem recommending Molly for any project or team and would work with her again for projects in a heartbeat."
Lisa Kendall, Marketing Director
CyberSN
Reporting
Beyond designing and strategy, my work for CyberSN also included running the activities outlined in my marketing plan including SEO, Social Media, Email Marketing, Content Marketing and Launch Campaigns.
